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It is distinct from the diffusion of innovations within a specific culture. Examples of diffusion include the spread of the war chariot and iron smelting in ancient times, and the use of automobiles and Western business suits in the 20th century.
Less obvious mechanisms include learning one's culture from the media, the information environment and various social technologies, which can lead to cultural transmission and adaptation across societies. A good example of this is the diffusion of hip-hop culture into states and communities beyond its American origins.
According to proponents of hyperdiffusion, examples of hyperdiffusion can be found in religious practices, cultural technologies, megalithic monuments, and lost ancient civilizations. The idea of hyperdiffusionism differs from trans-cultural diffusion in several ways.
Cultural diffusion is the spread of cultural items—such as ideas, styles, religions, technologies, languages etc. Cultural globalization has increased cross-cultural contacts, but may be accompanied by a decrease in the uniqueness of once-isolated communities.
Diffusion, in the context of corporations and businesses, is a way for an idea to be fleshed out. The diffusion of innovations provides insights into the process of social change: one can observe the qualities that make an innovation successfully spread and the importance of communication and networks. [6]
Migrationism explains cultural change in terms of human migration, while diffusionism relies on explanations based on trans-cultural diffusion of ideas rather than populations (pots, not people [1]). Western archaeology the first half of the 20th century relied on the assumption of migration and invasion as driving cultural change.
Cultural inventions include sets of behaviour adopted by groups of people. They are perpetuated by being passed on to others within the group or outside it. They are also passed on to future groups and generations. [2] Sources of cultural invention can either come from outside a specific group or from within that group.
Cultural homogenization is an aspect of cultural globalization, [1] [2] listed as one of its main characteristics, [3] and refers to the reduction in cultural diversity [4] through the popularization and diffusion of a wide array of cultural symbols—not only physical objects but customs, ideas and values. [3]