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The scale is then obtained as a left-adjusted column marginal average of this standard score matrix (Thurstone, 1927b). The underlying rationale for the method and basis for the measurement of the "psychological scale separation between any two stimuli" derives from Thurstone's Law of comparative judgment (Thurstone, 1928).
A Thurstonian model is a stochastic transitivity model with latent variables for describing the mapping of some continuous scale onto discrete, possibly ordered categories of response. In the model, each of these categories of response corresponds to a latent variable whose value is drawn from a normal distribution , independently of the other ...
Likert scales typically range from 2 to 10 – with 3, 5, or, 7 being the most common. [14] Further, this progressive structure of the scale is such that each successive Likert item is treated as indicating a 'better' response than the preceding value. (This may differ in cases where reverse ordering of the Likert scale is needed).
That is, the scale represents how heavy people perceive the objects to be based on the comparisons. Although Thurstone referred to it as a law, as stated above, in terms of modern psychometric theory the 'law' of comparative judgment is more aptly described as a measurement model. It represents a general theoretical model which, applied in a ...
Historically social psychologists have developed attitude scales to assess individuals' attitudes toward the United Nations and race relations. [25] Typically Likert scales are used in attitude research. Historically, the Thurstone scale was used prior to the development of the Likert scale. The Likert scale has largely supplanted the Thurstone ...
The BTL model is identical to Thurstone's model if the simple logistic function is used. Thurstone used the normal distribution in applications of the model. The simple logistic function varies by less than 0.01 from the cumulative normal ogive across the range, given an arbitrary scale factor.
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences , particularly psychology , common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product .
In contrast to much of the work in conjoint analysis, discrete choices (A versus B; B versus A, B & C) were to be made, rather than ratings on category rating scales (Likert scales). David Hensher and Jordan Louviere are widely credited with the first stated preference choice models. [10]