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First Direct (styled first direct) is a telephone and internet based direct retail bank, which is division of HSBC UK Bank plc based in the United Kingdom. First Direct has headquarters in Leeds , England, and has 1.9 million customers. [ 1 ]
HSBC Direct is a telephone/online direct banking operation which attracts customers through mortgages, accounts and savings. It was first launched in the USA [177] in November 2005 and is based on HSBC's 'First Direct' subsidiary in Britain which was launched in the 1980s.
It had previously been speculated that HSBC might revive the Midland Bank name or use the first direct brand for its branch network. The new name was rolled out in 2018. [9] As part of setting up the new bank, a new board and legal structure was created. In November 2016, Clara Furse was named as the first Chairwoman of HSBC UK Bank plc. [10]
HSBC said it was aware that some customers were experiencing 'intermittent issues' accessing its banking services. HSBC and First Direct customers hit by online banking problems ahead of Christmas ...
The bank is doubling the interest rate on its Regular Saver Account from 3.5% to 7%.
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The largest of the "Big 4" banks in every relevant metric is HSBC Holding (the HongKong and Shanghai Banking Corporation) which, despite its name, is a British universal bank and financial services group headquartered in London, with historical links to business in East Asia.
This came as a surprise after HSBC sold its branch network in Upstate New York in 2012 to First Niagara, KeyBank, Community Bank, N.A. and Five Star Bank. In January 2019, HSBC announced it would open two new branches in Western New York, as part of the bank’s initiative to open 50 branches in new and existing markets in the United States.