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Slazenger (/ ˈ s l æ z É™ n dÊ’ É™r /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
The remainder of Dunlop Slazenger was eventually sold to Sports Direct for £40 million in 2004. Since then Dunlop, Slazenger and other brands have been licensed or sold to other companies, notably Dunlop Sport being sold to Sumitomo Rubber Industries (SRI), a company of Sumitomo Group, for US$ 137.5 million in 2016–17. [7]
In March 2004, Sports Direct acquired outdoor gear manufacturer Karrimor for a reported £5 million. [55] In August 2005, Sports Direct took a £9 million stake and signed a lucrative long-term deal in with troubled brand Umbro, [56] which was subsequently sold to Nike. [57] [58] In 2006, Sports Direct acquired Kangol for an estimated £12 ...
Frasers Group bought Dunlop Slazenger for £40 million in 2004. [16] In December 2016, Sports Direct announced it had agreed to sell the Dunlop brand to Sumitomo Rubber Industries for £112 million ($137.5 million). [17] Sumitomo already owned the rights to the sports as well as the rubber industries brand in most of the world.
In the 1990s, Lonsdale expanded to new markets in Europe, and by 1998, the brand had expanded to Australia. In 2002 it was acquired by Sports Direct. Lonsdale sponsorship on the jerseys of German football club Roter Stern Leipzig, March 2014. During the 2005–06 English football season, Lonsdale was the kit provider for Blackburn Rovers ...
If you're shopping for dad this year, we've got a few recommendations, including AncestryDNA, the Bird Buddy, and a vintage record player.
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