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Operant conditioning involves learning through imitation. For example, watching an appealing person buy products or endorse positions teaches a person to buy the product or endorse the position. Operant conditioning is the underlying principle behind the ad nauseam, slogan and other repetition public relations campaigns. Oversimplification
Frequency capping is a feature within ad serving that allows to limit the maximum number of impressions/views a visitor can see a specific ad within a period of time. For example, "three views/visitor/24-hours" ("three views per visitor per 24-hours") means after viewing this ad three times, any visitor will not see it again for 24 hours.
Repetition Variation is an advertising strategy that modifies repeated ads to maintain consumer interest and effectiveness while avoiding overexposure. It aims to mitigate "wearout," a decline in engagement due to overly repetitive content. [1]
For the small cost of a city-issued fine, the company received front page advertising in the Houston Chronicle. Another problem presents itself if marketers fail to properly execute an undercover campaign. They run considerable risk of backlash. An example of this can be found in Sony Entertainment's on-line debacle with Zipatoni. The company ...
For DVR-TiVo users, studies have shown that short ads, 5 seconds, are more effective than 30-second (and longer) ads – due to the annoyance factor of longer ads. The problem, however, is whether programmers can sell 5-second ads instead of 30-second (and longer) ads, with similar pricing – especially considering the challenge of ...
In linguistics and literature, adnomination is a rhetorical device that involves the juxtaposed repetition of words with similar roots or speech sounds within a phrase or sentence. [ 1 ] [ 2 ] [ 3 ] This technique serves to emphasize a particular concept or create a memorable rhythm captivating the audience's attention.
A pair of Saturday NFL games drew a larger viewing audience than college football for the rollout of the sport's 12-team playoff. The playoff game between SMU and Penn State averaged 6.4 million ...
One study tested the mere-exposure effect with banner ads on a computer screen. College-age students were asked to read an article on the computer while banner ads flashed at the top of the screen. The results showed that the students exposed to the "test" banner rated the ad more favorably than other ads shown less frequently or not at all.