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Instead, it selects a few companies whose insurance products were bought by similar drivers in the past, and gives those companies the insurance-seeker's contact information. The company representatives then will quote prices for products they offer. [4] The company's revenue model is lead generation. Its service is free to insurance-seekers.
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In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
6 Banks With Free Life Insurance, Goal-Planning Apps and More Amazing Non-Monetary Perks. Crystal Mayer. February 22, 2023 at 7:01 AM. RichVintage / Getty Images.
With the addition of life insurance, consumers can now enjoy one-stop shopping for all of their personal insurance needs and can compare and purchase life insurance policies online at ...
Term life insurance: Term life insurance is generally the cheapest kind of life insurance. It provides coverage over a specific term period, usually between 10 and 30 years.
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