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Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
Aristotle says rhetoric is the counterpart (antistrophe) of dialectic. [1]: I.1.1–2 He explains the similarities between the two but fails to comment on the differences. Here he introduces the term enthymeme. [1]: I.1.3 Chapter Two Aristotle defines rhetoric as the ability in a particular case to see the available means of persuasion.
These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [1] Together with those three modes of persuasion, there is also a fourth term called Kairos (Ancient Greek: καιρός), which is related to the “moment” that the speech is going to be held. [2]
Aristotle used the observation that patterns of nature never display the machine-like uniformity of determinism as proof that chance is an inherent part of nature. [17] On the other hand, Thomas Aquinas used the observation of the existence of rich patterns in nature as proof that nature is not ruled by chance. [18] Proofs need not be verbal.
Aristotle's son was the next leader of Aristotle's school, the Lyceum, and in ancient times he was already associated with this work. [ 5 ] A fourth treatise, Aristotle's Politics , is often regarded as the sequel to the Ethics, in part because Aristotle closes the Nicomachean Ethics by saying that his ethical inquiry has laid the groundwork ...
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An argument from authority [a] is a form of argument in which the opinion of an authority figure (or figures) is used as evidence to support an argument. [1]The argument from authority is a logical fallacy, [2] and obtaining knowledge in this way is fallible.