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Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems.
Through a subscription business model, Pluralsight provides online professional tech training to individual and business customers. [5] The company pays its course authors a royalty, based on how often their videos are viewed. In 2013, author Scott Allen became the first of its authors to earn over $1 million in royalties from his courses. [15]
HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design, web development, and search engine optimization. [59] [60] Some of the courses offer certifications. [61]
The idea of a stand-alone, cloud-hosted customer base was soon adopted by other leading providers at the time, including PeopleSoft (acquired by Oracle), [11] Oracle, SAP and Salesforce.com. [ 14 ] The first open-source CRM system was developed by SugarCRM in 2004.
In April 2021, EPAM acquired PolSource, [23] a Salesforce Consulting Partner with more than 350 Salesforce specialists across the Americas and Europe. In December 2021, EPAM joined the S&P 500 American market index. [24] In May 2021, EPAM Systems ranked 1,804 on the Forbes Global 2000 list. [25]
Company employees also have access to Unisys University, which offers free certifications for over 100 different skills. [69] [70] A few examples include courses focused on management and team leadership skills, communication skills, and culture courses. [71] The courses are organized around Unisys’ core business functions. [72]