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Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems.
In April 2021, EPAM acquired PolSource, [23] a Salesforce Consulting Partner with more than 350 Salesforce specialists across the Americas and Europe. In December 2021, EPAM joined the S&P 500 American market index. [24] In May 2021, EPAM Systems ranked 1,804 on the Forbes Global 2000 list. [25]
The idea of a stand-alone, cloud-hosted customer base was soon adopted by other leading providers at the time, including PeopleSoft (acquired by Oracle), [11] Oracle, SAP and Salesforce.com. [ 14 ] The first open-source CRM system was developed by SugarCRM in 2004.
HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design, web development, and search engine optimization. [ 59 ] [ 60 ] Some of the courses offer certifications. [ 61 ]
Marc Russell Benioff was born into a Jewish family [citation needed] on September 25, 1964, in the San Francisco Bay Area. [5] He is the grandson of Marvin Lewis, who was a California trial attorney and member of the San Francisco Board of Supervisors who championed the creation of the Bay Area Rapid Transit (BART) system.
The company's 2,100+ partner relationships [6] include collaborations with Microsoft, Google, and Amazon Web Services to advance intelligent automation, [7] and with Salesforce, to help its customers automate their front-office business processes. [3] In early 2021, the company had 110+ customers who are also partners.