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Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Website change detection allows interested parties to be alerted when a website has changed. A web crawler can periodically scan a website to see if any changes have occurred since its last visit. Reasons to track website changes include: Enhanced automation: Triggering in Event-driven programming
Smart phone based visitor management system work similarly to a web-based system, but hosts can get real-time notifications or alerts on their device. Hosts can allow or deny visits to guests based on their interests or availability.
An older method, used in log file analysis, is the unique combination of the computer's IP address and the User-Agent (browser) information provided to the web server by the browser. The "Visitor" is not the same as the human being sitting at the computer at the time of the visit, since an individual human can use different computers or, on the ...
Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]
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Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, [13] and track the activities of the visitor. With this information, a marketer can improve marketing campaigns, website creative content, and information architecture. [14]
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