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It was developed in 1879 [1] by illustrator and printer Benjamin Henry Day Jr. (son of 19th-century publisher Benjamin Henry Day). [2] The process is commonly described in terms of Ben Day dots , but other shapes can be used, such as parallel lines or textures .
Letter spacing may also refer to the insertion of fixed spaces, as was commonly done in hand-set metal type to achieve letter spacing. Fixed spaces vary by size and include hair spaces, thin spaces, word spaces, en-spaces, and em-spaces. An en-space is equal to half the current point size, and an em-space is the same width as the current point ...
A main vertical stroke is a stem. The letter m has three, the left, middle, and right stems. The central stroke of an s is known as the spine. [6] When the stroke is part of a lowercase [4] and rises above the height of an x (the x height), it is known as an ascender. [7] Letters with ascenders are b d f h k l.
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. [1]
The spacing effect and its underlying mechanisms have important applications to the world of advertising. For instance, the spacing effect dictates that it is not an effective advertising strategy to present the same commercial back-to-back (massed repetition). Spaced ads were remembered better than ads that had been repeated back to back. [6]
Typography is the art and technique of setting written subject matter in type using a combination of typeface styles, point sizes, line lengths, line leading, character spacing, and word spacing to produce typeset artwork in physical or digital form. The same block of text set with line-height 1.5 is easier to read: Typography is the art and technique of setting written subject matter in type ...
Location of Central Lines – The nominal size (h) and the spacing between characters (a) shall be taken as the basis for defining the central line. Range of Nominal Sizes – The nominal size is typically one of the sequence 2.5 mm, 3.5 mm, 5 mm, 7 mm, 10 mm, 14 mm, 20 mm. Successive members of this sequence are approximately in a ratio of the ...
The terminals of curves are usually horizontal, and many have a spurred "G" and an "R" with a curled leg. Capitals tend to be of relatively uniform width. Cap height and ascender height are generally the same to produce a more regular effect in texts such as titles with many capital letters, and descenders are often short for tighter line ...