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The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
Stakeholder management is a process and control that must be planned and guided by underlying principles. Stakeholder management within businesses, organizations, or projects prepares a strategy using information (or intelligence) gathered during the following common processes.
Communication and management are closely linked together. Since communication is the process of information exchange of two or people and management includes managers that gives out information to their people. Moreover, communication and management go hand in hand. [1] It is the way to extend control; the fundamental component of project ...
Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy.
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
Staff and line are names given to different types of functions in organizations. A line function is one that directly advances an organization in its core work. [1] This always includes production and sales, and sometimes marketing. [2] A staff function supports the organization with specialized advisory and support functions. [3]
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Organizing: Defines the group's functions, establish relationships and defining authority and responsibility; Staffing: Recruitment or placement and selection or training takes place for the development of members in the firm; Directing: Gives direction to the employees; Controlling: Involves ensuring that performance does not deviate from ...
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