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Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Some of the features of focus-group discussions include each member's participation, a number of consecutive meetings, common characteristics of members with respect to interests, the collection of qualitative data, and discussion that is focused on a topic that is determined by the purposes of the research. [7]
Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research component in all study fields, including physical and social sciences, humanities, [2] and business ...
Participant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography.This type of methodology is employed in many disciplines, particularly anthropology (including cultural anthropology and ethnology), sociology (including sociology of culture and cultural criminology), communication studies, human geography, and social ...
Grounded theory can be described as a research approach for the collection and analysis of qualitative data for the purpose of generating explanatory theory, in order to understand various social and psychological phenomena. Its focus is to develop a theory from continuous comparative analysis of data collected by theoretical sampling. [4]
Sometimes a distinction is made between "fixed" and "flexible" designs. In some cases, these types coincide with quantitative and qualitative research designs respectively, [6] though this need not be the case. In fixed designs, the design of the study is fixed before the main stage of data collection takes place.
Netnography collects data from Internet data, interviews data and fieldnotes Internet data: Researchers should spend the time to match their research questions and interests to appropriate online forum, using the novel resources of online search engines such as Yahoo! and Google groups, before initiating entrée.
The data collection instrument used in content analysis is the codebook or coding scheme. In qualitative content analysis the codebook is constructed and improved during coding, while in quantitative content analysis the codebook needs to be developed and pretested for reliability and validity before coding. [4]