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  2. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  4. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential.

  5. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

  6. Domain authority - Wikipedia

    en.wikipedia.org/wiki/Domain_authority

    The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry.Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

  7. Fruition (digital marketing agency) - Wikipedia

    en.wikipedia.org/wiki/Fruition_(digital...

    Founded in 2000 [12] by current CEO Brad Anderson, [2] Fruition initially began as an SEO company. It later expanded to the larger niche of digital marketing . [ 12 ] The company's core services now include SEO, website development & design, [ 13 ] app development, digital marketing, and brand & reputation management.

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