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The video triggered a backlash from American conservatives, including singer Kid Rock, who helped instigate a boycott against Bud Light and Anheuser-Busch more broadly. [ 4 ] [ 6 ] [ 7 ] Proponents of the boycott described the sponsorship as "political" because it involved a transgender woman who had previously advocated for transgender rights ...
Experts are divided about whether such a boycott has legs. Fox News and the New York Post recently observed that Anheuser-Busch’s stock price has dropped, losing more than $6 billion in market ...
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Last quarter, its North America volumes dropped 17.1% year over year, largely due to a marketing campaign with transgender influencer Dylan Mulvaney that sparked a widespread boycott of Bud Light.
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
Anheuser-Busch (specifically Bud Light) Bud Light's sponsorship of Dylan Mulvaney. Bud Light boycott [63] 2023 Republicans, conservatives and right-wing commentators Activision (Call of Duty) Call of Duty supporting Pride Month after removing a pack dedicated to Nickmercs. [64] 2024: Canadians, spearheaded by the subreddit r/loblawsisoutofcontrol
Bud Light’s further decline shows that a boycott over the brand that started in April 2023 over a one-off sponsored Instagram post featuring transgender influencer Dylan Mulvaney has caused ...
Bud Light was the UFC's partner in the U.S. from 2008 through 2017, until rival Modelo took over. Now the company will be taking that role back in a deal that's expected to be worth north of $100 ...