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Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as:
Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
In fact, media choice is complex and in general even if a rich media is considered to be the "best" to communicate a message, a leaner media may still be able to communicate the message. [59] In addition, for some tasks, the type of media used will make no difference to the accuracy of the communicated message.
Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency.It is part of the IPG Mediabrands advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG).
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LinkedIn Learning was founded as Lynda.com in 1995 in Ojai, California, as online support for the books and classes of Lynda Weinman, a special effects animator and multimedia professor who founded a digital arts school with her husband, artist Bruce Heavin.
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