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Therefore, keeping tabs on industry competitors is vital for devising robust marketing plans. Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Non-price competition is a key strategy in a growing number of marketplaces (oDesk, TaskRabbit, Fiverr, AirBnB, mechanical turk, etc) whose sellers offer their Service as a product, and where the price differences are virtually negligible when compared to other sellers of similar productized services on the same marketplaces. They tend to ...
The push for efficiency also forces us to declare what (and whose) work belongs in the economy, and what (and whose) does not. This is a shared, cultural question of our values. Public spending ...
Understanding the market concentration is important for firms when deciding their marketing strategy. As well, empirical evidence shows that there exists an inverse relationship between market concentration and efficiency, such that firms display an increase in efficiency when their relevant market concentration decreases. [24]
Microeconomic reform is the implementation of policies that aim to reduce economic distortions via deregulation, and move toward economic efficiency. However, there is no clear theoretical basis for the belief that removing a market distortion will always increase economic efficiency.
Tax efficiency is when an investor or business owner pays the least amount of taxes possible to the Internal Revenue Service. This allows them to increase their income or gains, while reducing ...
Strategies that have been linked to eco-efficiency include "Factor 4" and "Factor 10", which call for specific reductions in resource use, "natural capitalism", which incorporates eco-efficiency as part of a broader strategy, and the "cradle-to-cradle" movement, which claims to go beyond eco-efficiency in abolishing the very idea of waste.