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  2. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    According to the iceberg model, 80% of the impact is hidden. The level of impact of changing a brand depends on the degree to which the brand is changed. There are several elements of a brand that can be changed in a rebranding these include the name, the logo, the legal name, and the corporate identity (including visual identity and verbal ...

  3. Brand-new - Wikipedia

    en.wikipedia.org/wiki/Brand-new

    This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies. [1] The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity , generating ideas on how to approach that opportunity, and ...

  4. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    The concept of personal branding is often credited to Tom Peters and his 'Brand You' philosophy, introduced in his 2001 book 'The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion', which expanded on his original 1997 article, 'The Brand Called You'.

  5. Dorie Clark - Wikipedia

    en.wikipedia.org/wiki/Dorie_Clark

    Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015) Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive (Harvard Business Review Press, 2017)

  6. Brand extension - Wikipedia

    en.wikipedia.org/wiki/Brand_extension

    Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off .

  7. 12 Companies That Reinvented Themselves to Stay Relevant - AOL

    www.aol.com/12-companies-reinvented-themselves...

    Apple didn’t invent the personal computer in 1976, but it made some of the best models available and continues to command a premium price for them. While those units built a loyal following ...

  8. Internet branding - Wikipedia

    en.wikipedia.org/wiki/Internet_branding

    The Internet is a powerful branding tool for many businesses as it offers numerous ways to promote a business. [5] Interactivity as one of the natures of the Internet helps companies communicate the brand messages instantly and talk to consumers directly, generating exclusive and individual interactions with them. [6]

  9. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    There are three key levels of branding: Corporate brand, umbrella brand, and family brand – Examples include Heinz and Virgin Group.These are consumer-facing brands used across all the firm's activities, and this name is how they are known to all their stakeholders – consumers, employees, shareholders, partners, suppliers and other parties.