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  2. 5 Creative Approaches to Insurance Advertising: “So ... - AOL

    www.aol.com/lifestyle/5-creative-approaches...

    In an interview, Gary Aurand, Senior Director, Brand And Creative at GEICO said, “Our team wanted to create a unique experience for viewers on one of the biggest days in advertising by producing ...

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. List of advertising awards - Wikipedia

    en.wikipedia.org/wiki/List_of_advertising_awards

    Creativity, innovative ideas and new technology in advertising, digital media, production, design, package design, music & sound and branded entertainment United Kingdom: Creative Circle Awards: Creative Circle: Person or organisation that has had the greatest impact on advertising / Single best advertising creative idea United Kingdom: D&AD ...

  5. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    The American Marketing Association (AMA) defines advertising as "the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about ...

  6. Street marketing - Wikipedia

    en.wikipedia.org/wiki/Street_marketing

    Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. [1] Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media. [ 2 ]

  7. List of Burger King marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_Burger_King...

    The man himself, who believed in never advertising to children and who was a staunch vegetarian, took issue with the spot and quickly called up Burger King's CEO, stating that young children would find it confusing and that it went against his principles and beliefs. He politely requested that the commercial be pulled from the airwaves and the ...

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