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The term was named Oxford Word of the Year in 2024, beating other words like demure and romantasy. [7] [8] Its modern usage is defined by the Oxford University Press as "the supposed deterioration of a person's mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging".
The frequency of the word’s usage increased by 230 per cent between 2023 and 2024. “‘Brain rot’ speaks to one of the perceived dangers of virtual life, and how we are using our free time.
Credit - Denis Novikov—iStock/Getty Images. I f you’ve been scrolling too long on social media, you might be suffering from “brain rot,” the word of 2024, per the publisher of the Oxford ...
Adopted by Gen Z and Gen Alpha, it gained new prominence in 2024, according to Oxford, as a term used to capture concerns about the impact of consuming excessive amounts of "low-quality online ...
Adopted by Gen Z and Gen Alpha, it gained new prominence in 2024, according to Oxford, as a term used to capture concerns about the impact of consuming excessive amounts of "low-quality online ...
Oppositely, a green flag indicates positive aspects or healthy behaviors. The use of the term red flag as a warning traces back to the 18th century. Historically, red flags were used as signals during wars or battles to indicate danger. [128] [129] The term green flag comes from the use of green-colored flags indicating permission to proceed ...
The speech was characterised as an example of "brainrot", a term for a certain style of Generation Alpha online content. [44] On 3 October 2024, Druery encouraged speculation that Payman would launch her own party, stating "watch this space". [45]
Oxford University Press has announced its 2024 Word of the Year contenders, including demure, brain rot, lore, dynamic pricing, slop and romantasy.