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The need for affiliation (N-Affil) is a term which describes a person's need to feel a sense of involvement and "belonging" within a social group.The term was popularized by David McClelland, whose thinking was strongly influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes in 1938.
For example, the need for affiliation may drive a person to join a social organization. Needs are often influenced by environmental stimulus or "presses", another component of Murray's theory. Individual differences in levels of needs lead to the uniqueness of a person's personality; in other words, specific needs may be more important to some ...
Need theory, also known as Three needs theory, [1] proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context.
The Need for Achievement refers to the notion of getting ahead and succeeding. The Need for Affiliation is the desire to be around people and be well received socially. It also includes the desire for being a member in a group and conformity. The Need for Power is the desire for control over others and over yourself.
a. Need for Tension Reduction b. Need for Expression (active, external) c. Need for Ego Defense (passive, internal) d. Need for Reinforcement (passive, external) Affective Growth Motives a. Need for Assertion (active, internal) b. Need for Affiliation (active, external) c. Need for Identification (passive, internal) d. Need for Modeling ...
Basing his work on the work of Henry Murray, he focused on three particular motives: the need for achievement (N-Ach); the need for affiliation (N-Aff); and the need for power (N-Pow). N-Ach is the desire to excel in relation to a set of standards. It is the drive to succeed. N-Pow is the desire to be influential and affect an organization.
DETROIT (Reuters) -U.S. automakers Ford Motor and General Motors will donate $1 million each, along with vehicles, to U.S. President-elect Donald Trump's January inauguration, company ...
Deference: A need to conform to customs and defer to others; Order: A need to plan well and be organized; Exhibition: A need to be the center of attention in a group; Autonomy: A need to be free of responsibilities and obligations; Affiliation: A need to form strong friendships and attachments; Intraception: A need to analyze behaviors and ...