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The remainder of Dunlop Slazenger was eventually sold to Sports Direct for £40 million in 2004. Since then Dunlop, Slazenger and other brands have been licensed or sold to other companies, notably Dunlop Sport being sold to Sumitomo Rubber Industries (SRI), a company of Sumitomo Group, for US$ 137.5 million in 2016–17. [7]
Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
The Dunlop Masters golf tournament was established in 1946. [9] It was sponsored by Dunlop until 1982, and is now known as the British Masters. In 1957 Dunlop acquired the golf club manufacturer John Letters of Scotland. [10] In 1959 the Slazenger Group was acquired. [5] The Dunlop "flying D" logo was introduced in 1960. [9]
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In February 2004, the company acquired Dunlop Slazenger for around £40 million, which included the Dunlop, Slazenger and Carlton brands. [ 52 ] The brands themselves are an increasingly important part of the business, and Sports Direct International made £10 million, from selling the intellectual-property rights to the Slazenger Golf brand to ...
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