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Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
Certinia, until 2023 known as FinancialForce.com, Inc. [1] is a software company headquartered in San Jose, California, that provides enterprise resource planning (ERP) software based on the Salesforce Platform.
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Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
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[32] [33] [34] The Salesforce Marketing Cloud software is offered in a hosted, online subscription model. [10] The company owns the CoTweet, [33] Pardot, and iGoDigital tools. Its mobile features, as well as many of its workflow and collaboration tools, were released in July 2013. [35] Salesforce Marketing Cloud was founded as an email ...