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  2. Jesse Willms - Wikipedia

    en.wikipedia.org/wiki/Jesse_Willms

    Jesse Willms is a Canadian entrepreneur and businessman who has founded several companies, including eDirect Software, Car History Group, and Just Think Media. [1]Since 2006, Willms has been involved in several controversies related to his online businesses using negative option billing, a practice in which customers are charged for products or services unless they actively opt out.This ...

  3. Scott Hirsch - Wikipedia

    en.wikipedia.org/wiki/Scott_Hirsch

    He entered the commercial email marketing business in 1998 when he founded eDirect. In 2004, Hirsch founded Relation Serve Media, an interactive advertising agency also specializing in email marketing. In 2009, Hirsch co-founded Appsbar Inc, [1] which allows users to build their own apps. He currently runs Appsbar and is a boxing manager.

  4. Metrics Reference Model - Wikipedia

    en.wikipedia.org/wiki/Metrics_Reference_Model

    The metrics reference model (MRM) is the reference model created by the Consortium for Advanced Management-International (CAM-I) to be a single reference library of performance metrics. This library is useful for accelerating to development of and improving the content of any organization's business intelligence solution.

  5. Customer attrition - Wikipedia

    en.wikipedia.org/wiki/Customer_attrition

    Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.. Companies often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the cost of retaining an existing customer is far less than the cost of acquiring a new one. [1]

  6. First Call Resolution - Wikipedia

    en.wikipedia.org/wiki/First_Call_Resolution

    FCR is an indicator of improving customer journey metrics (e.g., customer satisfaction), operating cost metrics (e.g., cost per call for resolution), and business outcome metrics (e.g., Net Promoter Score®, Net Retention Index). For example, research shows for every 1% improvement in FCR, there is a 1% improvement in customer satisfaction.

  7. ServiceTitan - Wikipedia

    en.wikipedia.org/wiki/ServiceTitan

    ServiceTitan, Inc. is an American cloud-based software company headquartered in Glendale, California. It provides customer relationship management (CRM) software for tradespersons , with applications focused on sales , customer service , marketing automation , e-commerce and analytics .

  8. Customer success - Wikipedia

    en.wikipedia.org/wiki/Customer_success

    Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.

  9. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Good quality customer service is usually measured through customer retention. Customer service for some firms is part of the firm’s intangible assets and can differentiate it from others in the industry. One good customer service experience can change the entire perception a customer holds towards the organization. [3] It is expected that AI ...