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  2. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Through the influence of opinion leaders, the increased online "buzz" of "word-of-mouth" marketing that a product, service or companies are experiencing is due to the rise in use of social media and smartphones. Businesses and marketers have noticed that, "a person's behaviour is influenced by many small groups" (Kotler, Burton, Deans, Brown ...

  4. Creator economy - Wikipedia

    en.wikipedia.org/wiki/Creator_economy

    The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]

  5. Social media in the fashion industry - Wikipedia

    en.wikipedia.org/wiki/Social_media_in_the...

    Influencer marketing has emerged as a necessity and crucial component of advertising. 85% of American businesses are presently using influencer marketing as part of their marketing plan. [19] Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are.

  6. Influencer - Wikipedia

    en.wikipedia.org/wiki/Influencer

    An influencer, also referred to as an online influencer and social media influencer, is a term traditionally associated with someone who is considered influential. The term has more recently been associated specifically with people who influence and guide the interest of others using social media . [ 6 ]

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Influencer Marketing: Influencer marketing is a digital marketing strategy that involves partnering with individuals who have a large following on social media and other online platforms. These influencers, also known as content creators, bloggers, or social media personalities, can influence consumer behavior and decisions.

  8. Digital influencer - Wikipedia

    en.wikipedia.org/wiki/Digital_influencer

    A digital influencer is a digital media content creator who uses his/her media platforms to influence audience behavior both online and offline. Digital influencer may also refer to: Internet celebrity; Digital marketing; Social media marketing; Influencer marketing; Virtual influencer

  9. Journo-influencer - Wikipedia

    en.wikipedia.org/wiki/Journo-influencer

    Journo-influencers, or journalist influencer, or news influencers [1] are professionals who blend traditional journalism with the internet reach of modern social media influencers. [2] A production of the internet age , Journo-influencres typically use platforms such as Substack , Instagram , TikTok and YouTube to report news, provide ...

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