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Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [ 2 ] while the term media ecology was first formally introduced by Neil Postman in 1968.
Media system dependency theory (MSD), or simply media dependency, was developed by Sandra Ball-Rokeach and Melvin Defleur in 1976. [1] The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems.
There was a positive correlation between high social media usage and the development of a more negative mindset about the world, [96] which is an example of Mean World Syndrome. Cultivation theory suggests that the use of social media also impacts how individuals learn about their own culture as well as the cultures of those around them. [97]
According to Jaime B. Ramirez (2011), members of the development media have considered economic and social development as one of the significant and vital signs of national development. Admittedly, he said, development communication cam always bridge gaps between the traditional and modern changing society, as it can raise the full aspirations ...
On the micro level, the core issue is the ways in which the medium that is selected a specific purpose influences a particular situation or interaction. Evidence of micro medium theory can be seen in the development of wearable fitness technology with the specific purpose aimed at increasing physical activity in the user. [7]
Human development theory is a theory which uses ideas from different origins, such as ecology, sustainable development, feminism and welfare economics. It wants to avoid normative politics and is focused on how social capital and instructional capital can be deployed to optimize the overall value of human capital in an economy.
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The concept of human development expands upon the notion of economic development to include social, political and even ethical dimensions.Since the mid-twentieth century, international organisations such as the United Nations and the World Bank have adopted human development as a holistic approach to evaluating a country’s progress that considers living conditions, social relations ...