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The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes.
The Microsoft logo appears at the top, while the Datalink logo appears at the bottom for model 50. The lower button arrangement and platform is the same for both model 50 and Ironman triathlon, but Ironman sports an additional start/split button on its face, indicating its additional chronograph functions. All three models are water resistant ...
Top athletes assisted in the design of sports watches for specific sports, which led to the introduction of the Ironman Triathlon in 1986 which was named for the Hawaiian triathlon that the company had sponsored since 1984, and it became the most successful Timex watch in the post-mechanical watch era. Within its first year, Timex Ironman ...
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The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Timex Ironman watch line that includes the Timex Ironman Datalink series of GPS type watches.
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