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Other music marketing companies such as Cornerstone Promotion focus on college marketing. Cornerstone Promotion hires representatives from colleges all around the country to implement small scale marketing campaigns on their campuses. Artists began breaking into the college market in the 1990s.
Bandzoogle is an online platform which provides tools for musicians to build a professional website, promote their music, and sell direct-to-fan for a flat monthly fee. [1] [2] It includes a built-in store, mailing list tools, reporting and integration with social networks and services, including Twitter, Facebook, Bandcamp, SoundCloud, Twitch and Crowdcast. [3]
The courses are broken up into modules. The Google Digital Garage offers over 100 online courses [5] on various subjects, under the following categories: Data and Tech; Digital Marketing; Career Development [6] [7] Search Engine Optimization [8] [9]
Analytics: RouteNote provides artists with analytics about their music, such as their songs' performance and where it is being played. [8] Marketing: RouteNote offers artists marketing tools to help them promote their music, such as press release distribution and social media promotion. In 2022, Routenote partnered with PUSH.fm, a music ...
In the 1960s, Berklee College of Music founder Lawrence Berk started the remote Correspondence Course program that allowed students to complete music theory and arranging courses through the mail. Berklee Online was established in 2001 when Berklee College of Music's President Lee Berk , Executive Vice President Gary Burton , and the college's ...
Direct-to-fan is a business model used by independent musicians, independent music labels, music marketing professionals, promoters, and others in the music industry.Direct-to-fan is also becoming a model used by the broad definition of artists, including comedians, visual artists, and other entertainers looking to build and leverage a fan community throughout their career.
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They offer a self-serve, music-focused ad platform and a marketing suite to help artists marketing to fans in a smarter way. The Marketing Suite includes tools like Pre-Saves , Gated Unlocks & Contests, Music Smart Link Landing Pages, Audience Email Collection, Music Analytics, and other landing pages that fans engage with or are directed to ...