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  2. How to Create a Content Marketing Plan for Your Business - AOL

    www.aol.com/create-content-marketing-plan...

    Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard ...

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  4. Action plan - Wikipedia

    en.wikipedia.org/wiki/Action_plan

    An action plan is a detailed plan outlining actions needed to reach one or more goals. [ 1 ] [ citation needed ] Alternatively, it can be defined as a "sequence of steps that must be taken, or activities that must be performed well, for a strategy to succeed".

  5. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.

  6. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders. Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others.

  7. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

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