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2. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Social media advertising involves creating content on social media platforms, engaging with followers, and running advertisements. Advertising helps companies spread awareness of their brand. Participating in different advertising campaigns can bring more customers to a brand. [28]

3. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns. In 2014, over 80% of business executives identified social media as an integral part of their business. [7] Business retailers have seen 133% increases in their revenues from social media marketing. [8]

4. Personalized marketing - Wikipedia

   en.wikipedia.org/wiki/Personalized_marketing

   A campaign would be launched, and even if there was a change in revenue, it was often challenging to determine what impact the campaign had on the change. Personalized marketing allows businesses to learn more about customers based on demographic , contextual, and behavioral data.

5. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   It is an advertising technology (ad tech) tool that, throughout a platform, administrates the ads and their distribution. It is basically a service or technology for a company that takes care of all the ad campaign programs and by receiving the ad files it is able to allocate them in different websites. [2]

6. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Interstitial ads: An interstitial ad displays before a user can access requested content, sometimes while the user is waiting for the content to load. [57] Interstitial ads are a form of interruption marketing. [58] [59] Text ads: A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's primary content ...

7. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.