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2. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and Marketing ROI measurement. Effective marketing automation tools leverage data from a separate or integrated CRM to understand customer impact and preferences.

3. Drip marketing - Wikipedia

   en.wikipedia.org/wiki/Drip_marketing

   Drip marketing can be used as a function of the lead generation and qualification process. Specifically, drip marketing constitutes an automated follow-up method that can augment or replace personal lead follow-up, [citation needed] invented in 1992 by Bill Persteiner and Jim Cecil, also known as Action Plans, and first introduced in software called WinSales. [2]

4. Lead generation - Wikipedia

   en.wikipedia.org/wiki/Lead_generation

   In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

5. Wix.com - Wikipedia

   en.wikipedia.org/wiki/Wix.com

   In April 2015, Wix acquired Moment.me, a mobile website builder for events and marketing tools for social lead generation. [24] On 23 February 2017, Wix acquired the online art community DeviantArt for US$36 million. [25] In January 2017, the company acquired Flok, a provider of customer loyalty programs tools. [26]

6. Conversica - Wikipedia

   en.wikipedia.org/wiki/Conversica

   The AI Conversica uses currently was made to follow up on and filter out low-quality leads. The focus of the company shifted toward this automated lead engagement technology. [citation needed] 2010: The company started commercially selling AVA, the first Automated Virtual Assistant for sales, and the company name was changed to AVA.ai. Early ...

7. Lead management - Wikipedia

   en.wikipedia.org/wiki/Lead_management

   Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.