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Many Indian families are obsessed with fairness of the woman. Matrimonial advertisement often advertise skin pigmentation of the woman such as Fair, Wheatish etc. Fair tones are considered to be advantageous. [30] Matrimonial websites [31] frequently use some of these factors to enable prospective matches. [32] [33] [34]
BharatMatrimony is an online matrimonial service [1] and a part of Matrimony.com. [2] It was founded in 2000 by Murugavel Janakiraman, who later met his wife through his own matrimonial site. [3] [4] The company has 130 offices in India, [5] with offices in Dubai, Sri Lanka, United States and Malaysia to cater to customers beyond India. [6]
The website has free list, search, and express interest and accepts other expressions of interest. Users have to pay get contact details. There are also offline centers operational for matching services. Jeevansathi.com Match Point centers provides offline users with matchmaking services. The first center was launched in Mumbai in 2008. [12]
The cost to men for a forty-word ad was twenty-five cents; women's ads (also limited to forty words) were free; additional words cost one cent per word for both men and women. Replies to ads were routed through the Matrimonial News offices. [7]: 7–13 By the 1890s, Matrimonial News was printing a large number of fake ads.
Shaadi.com began as Sagaai.com [2] in 1997. [3] Its founder, Anupam Mittal, changed its name to Shaadi.com in 1999, believing it to be a more marketable name. [2] Its initial success was primarily among non-resident Indians, [2] [4] as Internet adoption across India was poor at the time, and conservative parents were hesitant to arrange marriages through a new startup.
Despite being outlawed in 1961, the dowry system has continued to survive in some social castes. IDontWantDowry.com attempts to create a meeting place for brides and grooms who want to marry without a dowry. As of 2017, IdontWantDowry.com has more than 5,500 members, [3] and 29 couples have married through the website. [citation needed]
Matrimony.com Limited is an Indian online matrimonial service company, whose flagship brand is BharatMatrimony. More than 4000 employees work at over 20 offices across India . [ 1 ] The company also has offices in the US , Dubai and Bangladesh .
Matrimonial websites or marriage websites or matrimonial apps or marriage apps are websites that allow users to meet individuals to establish a relationship that leads to marriage. [ 1 ] [ 2 ] Matrimonial websites contrast with dating websites in that matrimonial websites have marriage as the goal of the meeting of two persons, rather than ...
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