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At that time, they were similar in concept to the EN 13402 European clothing size standard, although individual manufacturers have always deviated from them, sometimes significantly. However, as a result of various cultural pressures, most notably vanity sizing , North American clothing sizes have drifted substantially away from this standard ...
Clothing brands and manufacturers size their products according to their preferences. [12] For example, the dimensions of two size 10 dresses from different companies, or even from the same company, may have grossly different dimensions; and both are almost certainly larger than the size 10 dimensions described in the US standard .
Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [ 1 ] [ 2 ] [ 3 ] This has been documented primarily in the United States and the United Kingdom . [ 4 ]
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Clothes-size label with EN 13402-1 pictogram and body dimensions in centimeters (found on a high-visibility jacket sold in the United Kingdom). The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes.
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