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2. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Advertising on Twitter is based solely on the interactions an individual makes on the app. Advertisements shown on an individual's Twitter feed are based on the information provided in that individual's profile. Ads that are shown on Twitter are classified under three categories: promoted tweets, promoted accounts, and promoted trends. [10]

3. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   A study from 2011 attributed 84% of "engagement" or clicks and likes that link back to Facebook advertising. [43] By 2014, Facebook had restricted the content published from business and brand pages. Adjustments in Facebook algorithms had reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 ...

4. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

5. Marketing effectiveness - Wikipedia

   en.wikipedia.org/wiki/Marketing_effectiveness

   Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term.

6. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/conduct-digital-marketing-audit...

   Identify your highest-performing posts and make a plan to create similar content. Step 6: Analyze Your Email Marketing Campaigns Email marketing is one of the most effective ways to reach your ...

7. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer , Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. [ 3 ] Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015.