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  2. Issue advocacy ads - Wikipedia

    en.wikipedia.org/wiki/Issue_advocacy_ads

    Issue advocacy ads (also known as interest advocacy ads or issue only ads) are communications intended to bring awareness to a certain problem. Groups that sponsor this form of communication are known by several names including: interest advocacy group, issue advocacy group, issue only group, or special interest group .

  3. Customer advocacy - Wikipedia

    en.wikipedia.org/wiki/Customer_advocacy

    A customer advocacy policy encompasses all aspects of customer contact, including products, services, sales and complaints. Some examples of a customer advocacy approach are suggesting a product even if the profit margin is less for the company, setting service call appointments based on the customer's (not the company's) preferred hours, or recommending a competitor's product because it is ...

  4. Consumer movement - Wikipedia

    en.wikipedia.org/wiki/Consumer_movement

    The consumer movement is an effort to promote consumer protection through an organized social movement, which is in many places led by consumer organizations.It advocates for the rights of consumers, especially when those rights are actively breached by the actions of corporations, governments, and other organizations that provide products and services to consumers.

  5. Advocacy - Wikipedia

    en.wikipedia.org/wiki/Advocacy

    Advocacy is an activity by an individual or group that aims to influence decisions within political, economic, and social institutions. Advocacy includes activities and publications to influence public policy, laws and budgets by using facts, their relationships, the media, and messaging to educate government officials and the public.

  6. Gender in advocacy advertising - Wikipedia

    en.wikipedia.org/wiki/Gender_in_advertising

    Gender in advertising refers to the images and concepts in advertising that depict and reinforce stereotypical gender roles. Advertisements containing subliminal or direct messages about physical attractiveness and beauty have been of particular interest regarding their impact on men, women, and youth.

  7. Development communication - Wikipedia

    en.wikipedia.org/wiki/Development_communication

    The first conceptual fallacy results from the regular practice of choosing operational examples and analogies from the experiences of developed rather than underdeveloped countries. This is especially evident in terms of a bias favoring technology (especially U.S. technology) as a correlate to communication phenomena and as a solution to ...

  8. Trust-based marketing - Wikipedia

    en.wikipedia.org/wiki/Trust-based_marketing

    Trust-based marketing focuses on customer advocacy techniques that assist consumers in making informed purchase decisions based on comprehensive marketplace options and equitable advice. The theory contends that being honest and open is the best path to building consumer trust and creating a more loyal customer base .

  9. Health communication - Wikipedia

    en.wikipedia.org/wiki/Health_communication

    Narrative advertising tends to generate more positive thoughts and feelings about the advertised product or brand compared to traditional argument or advocacy advertising which is the popular message design for health communication.