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  2. The Man Your Man Could Smell Like - Wikipedia

    en.wikipedia.org/wiki/The_Man_Your_Man_Could...

    The commercial was a hit on video-sharing websites, such as YouTube, where it had received over 60 million views by February 22, 2022. [1] In June 2010 the ad won the Grand Prix for film at the Cannes Lions International Advertising Festival , [ 18 ] and in July 2010 it won a Primetime Emmy Award for Outstanding Commercial.

  3. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Pathos is a term most often used in ... Studies show that emotion influences ... One of the most well-known examples of pathos in advertising is the SPCA commercials ...

  4. Born of Fire - Wikipedia

    en.wikipedia.org/wiki/Born_of_Fire

    "Born of Fire", also known as "Imported from Detroit", [3] is the television commercial that introduced the Chrysler 200 to the public. The commercial ran for the first time during Super Bowl XLV, and, at two minutes long, it is one of the longest commercials ever shown during a Super Bowl.

  5. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.

  6. Billy Mays pitches from beyond the grave - AOL

    www.aol.com/news/2009-07-10-billy-mays-pitches...

    According to reports, the last commercials show Mays at the height of his carnival-barking powers. On Mighty Tape, for example, he progresses from putting the sticky strips on leaky kitchen ...

  7. Be Like Mike - Wikipedia

    en.wikipedia.org/wiki/Be_Like_Mike

    Be Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan.Created by advertising agency Bayer Bess Vanderwarker, it featured various children and adults playing basketball with Jordan, set to a song with lyrics about wishing one could be like the basketball player.

  8. Whassup? - Wikipedia

    en.wikipedia.org/wiki/Whassup?

    Whassup? (also known as Wazzup) was a commercial campaign for Budweiser beer from 1999 to 2002. [1] The first spot aired during Monday Night Football on December 20, 1999. The ad campaign ran in much of the world and became a pop culture catchphrase, comically slurring "what's up?

  9. Daisy (advertisement) - Wikipedia

    en.wikipedia.org/wiki/Daisy_(advertisement)

    Before 1964, campaign ads were almost always positive. The opposing candidate or their policies were rarely mentioned. [20] In mid-June, John P. Roche, president of Americans for Democratic Action (ADA), a progressive advocacy group, wrote a letter to Bill Moyers, Johnson's press secretary, which said that Johnson was in a "wonderful strategic position", and that they could run a "savage ...