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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.

  3. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Apostrophe – a figure of speech consisting of a sudden turn in a text towards an exclamatory address to an imaginary person or a thing. Arete – virtue, excellence of character, qualities that would be inherent in a "natural leader", a component of ethos. Argument – discourse characterized by reasons advanced to support conclusions.

  4. Ethos, pathos and logos - Wikipedia

    en.wikipedia.org/?title=Ethos,_pathos_and_logos&...

    Ethos, pathos and logos. Add languages. Add links. Article; ... Download as PDF; Printable version; In other projects ... Text is available under the Creative Commons ...

  5. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how ...

  6. Logos - Wikipedia

    en.wikipedia.org/wiki/Logos

    Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...

  7. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim", in a number of different contexts. In certain situations, pathos may be described as a "guilt trip" based on the speaker trying to make someone in the audience or the entire audience feel guilty about something.

  8. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    While Books I and II are more systematic and address ethos, logos, and pathos, Book III is often considered a conglomeration of Greek stylistic devices on rhetoric. However, Book III contains informative material on lexis (style) which refers to the "way of saying" [ 1 ] : III.1–12 and taxis , which refers to the arrangement of words. [ 1 ] :

  9. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Ethos (credibility): refers to the effort to convince your audience of your credibility or character. It is not automatic and can be created through actions, deeds, understanding, or expertise by the speaker. Logos (reason): refers to the effort to convince your audience by using logic and reason. This can be formal and non-formal.

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