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In the United States and Canada, the traditional system is similar to the British system but there are different zero points for children's, men's, and women's shoe sizes. The most common is the customary system where men's shoes are one size longer than the UK equivalent, making a men's 13 in the US the same size as a men's 12 in the UK.
Brannock Device [1] Brannock Device at shoe museum in Zlín, Czechia. The Brannock Device is a measuring instrument invented by Charles F. Brannock for measuring a person's shoe size. Brannock spent two years developing a simple means of measuring the length, width, and arch length of the human foot.
In the UK, shoe sizes follow a similar method of computation, except that the constant is 23, and it is the same for men and women. For European sizes, the calculation is much easier at 1.5 times the length in centimeters, plus an additional 2 centimeters "for comfort".
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American shoe sizes are measured on different scales for children, men, and women but all sizes are derived from inches. [60] Major multi-national apparel brands including Nike, Adidas, Hanes, and Levi's often sell the same inventory worldwide, with tags containing both SI and customary units.
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