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The company developed and patented an automated juice extractor system for its operations, which involved juicing, pasteurization and concentration at the main factory, then shipment for reconstitution and sweetening with sugar at the bottling plants. The drink's marketing promoted its lack of carbonation as a benefit. [1]
A juicer, also known as a juice extractor, is a tool used to extract juice from fruits, herbs, leafy greens and other types of vegetables in a process called juicing. [1] It crushes, grinds, and/or squeezes the juice out of the pulp . [ 2 ]
Starting with Liquiteria in 1996, cold-pressed juice bars first emerged in New York City and have since spread internationally. [9] Though the size of the cold-pressed juice industry is not independently tracked, the 2013 estimates ranged from US$1.6 billion to US$3.4 billion.
There are many methods of juicing, from squeezing fruit by hand to wide-scale extraction with industrial equipment. Juicing is generally the preferred method of consuming large amounts of produce quickly and is often completed with a household appliance called a juicer, which may be as simple as a cone upon which fruit is mashed or as sophisticated as a variable-speed, motor-driven device.
Juice is commonly consumed as a beverage or used as an ingredient or flavoring in foods or other beverages, such as smoothies. Juice emerged as a popular beverage choice after the development of pasteurization methods enabled its preservation without using fermentation (which is used in wine production). [1]
A typical three part steam juicer ready for use. A steam juicer (steam extractor) is a household kitchen utensil for separating juice from berries, fruits, and some types of vegetables in a process called steam juice extraction that is primarily used for preserving harvests faster than they can be consumed when fresh.
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