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Chattayum Mundum is a traditional attire used by the Syrian Christian women of Kerala. [1] It is a seamless white garment, consisting of a white blouse covering the whole upper part of the body ("Chatta") and a long white garment called "Mundu" which is wrapped around the waist which reaches to the ankles.
In July 2016, Myntra acquired their rival Jabong.com to become India's largest fashion platform. [30] In October 2017, Myntra partnered with the Ministry of Textiles to promote the handloom industry. [31] [32] In April 2017, the company acquired InLogg, a city-based technology platform for the e-commerce sector. [33]
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
Fashnear Technologies Private Limited doing business as Meesho (short for Meri Shop, trans.My Shop) [3] is an Indian e-commerce company headquartered in Bangalore. [4] [5] It is an online marketplace that facilitates trade between suppliers, resellers and customers, with heavy reliance of external social media platforms such as Facebook and Instagram.
India also has a great diversity [1] in terms of weaves, fibers, colors, and the material of clothing. Sometimes, color codes are followed in clothing based on the religion and ritual concerned. The clothing in India also encompasses a wide variety of Indian embroidery, prints, handwork, embellishments, and styles of wearing clothes. A wide mix ...
Woman in choli c. 1872. A choli (Hindi: चोली, Urdu: چولی, Gujarati: ચોળી, Marathi: चोळी, Nepali: चोलो cholo) (known in South India as ravike (Kannada: ರವಿಕೆ, Telugu: రవికె, Tamil: ரவிக்கை)) is a blouse or a bodice-like upper garment that is commonly cut short leaving the midriff bare, it is worn along with a sari in the ...
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