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  2. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Sales promotion is implemented to attract new customers, hold present customers, counteract competition, and take advantage of opportunities that are revealed by market research.

  3. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    Customers tend to notice price increases and react negatively. Rebates offer retailers the benefit of giving customers a temporary discount on an item, to stimulate sales, while allowing it to maintain its current price point. This method avoids the negative backlash that could be perceived with a price being lowered and then raised later. [10]

  4. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Purchase Phase (Decision Making/Conversion): At this stage, potential customers are prepared to make a purchase decision. Marketing strategies focus on facilitating this conversion through clear calls-to-action , streamlined purchasing processes, and promotions such as limited-time offers.

  5. Business Tips from SCORE: How to attract your ideal customer

    www.aol.com/business-tips-score-attract-ideal...

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  6. Inside Best Buy's Bold Move to Attract Customers

    www.aol.com/news/2013-04-04-inside-best-buys...

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  7. Inside Best Buy's Bold Move to Attract Customers

    www.aol.com/2013/04/04/inside-best-buys-bold...

    Best Buy's new partnership with Samsung Electronics is yet another attempt by the big box retailer to attract customers to its stores. Under the arrangement, Best Buy will open up space inside its ...

  8. Price-based selling - Wikipedia

    en.wikipedia.org/wiki/Price-based_selling

    They do this not because it is the most profitable, but because they believe it is the easiest way to attract customers. [4] Consumers and Business-to-Business buyers alike may be easily enticed to buy based upon price. Consumers are always hunting for the best bargain and price has a direct impact on whether or not they will buy a product or ...

  9. Product demonstration - Wikipedia

    en.wikipedia.org/wiki/Product_demonstration

    A market trader demonstrating a mop to potential customers. In marketing, a product demonstration (or "demo" for short) is a promotion where a product is demonstrated to potential customers. [1] The goal is to introduce customers to the product in hopes of getting them to purchase that item.

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