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Good quality customer service is usually measured through customer retention. Customer service for some firms is part of the firm’s intangible assets and can differentiate it from others in the industry. One good customer service experience can change the entire perception a customer holds towards the organization. [3] It is expected that AI ...
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The service is referred to by different colloquialisms depending on the region. It may simply be referred to as a "text" in North America, the United Kingdom, Australia, New Zealand, and the Philippines; an "SMS" in most of mainland Europe; or an "MMS" or "SMS" in the Middle East, Africa, and Asia.
Customer engagement targets long-term interactions, encouraging customer loyalty and advocacy through word-of-mouth. Although customer engagement marketing is consistent both online and offline, the internet is the basis for marketing efforts. [2]
Customer service, a brand's ethical ideals and the shopping environment are examples of factors that affect a customer's experience. Understanding and effectively developing a positive customer experience has become a staple within businesses and brands to combat growing competition (Andajani, 2015 [ 12 ] ).
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