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  2. Product placement - Wikipedia

    en.wikipedia.org/wiki/Product_placement

    Product placement, also known as embedded marketing, [1] [2] [3] [4] is a marketing technique where references to specific brands or products are incorporated into ...

  3. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    It is vital that a product or service needs to have a clear identity and placement to the needs of the consumers targeted as they will not only purchase the product, but can warrant a larger margin for the company through increased added value. [33] A number of different positioning strategies have been cited in the marketing literature: [34]

  4. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The prospect of expanding or modifying the marketing mix for services was a core discussion topic at the inaugural AMA Conference dedicated to Services Marketing in the early 1980s, and built on earlier theoretical works pointing to many important problems and limitations of the 4 Ps model. [20]

  5. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]

  6. There’s More to Influencer Marketing Than Product Placement

    www.aol.com/lifestyle/more-influencer-marketing...

    MILAN — In Netflix’s 2020 documentary “The Social Dilemma,” the infinite scrolling on social media was compared to the way slot machines function, both resulting in addictive behavior as ...

  7. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    The creative strategy explains how the advertising campaign will address the advertising objectives. [97] Developing the creative strategy typically begins by identifying the big idea (also known as the creative concept that will establish the intended product position in the minds of the customer. Another way of thinking about the creative ...

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  9. There’s More to Influencer Marketing Than Product Placement

    www.aol.com/news/more-influencer-marketing...

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