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Myntra launched its first digital reality-based show, "Myntra Fashion Superstar", which is based on the fashion influencer talent hunt on the Myntra app, on 17 September 2019. [ 36 ] [ 37 ] [ 38 ] In association with Zoom Studios , [ 39 ] this show will identify and reward India's next big fashion influencer. [ 39 ]
Myntra continues to operate alongside Flipkart as a standalone subsidiary focusing on separate market segments. [28] In October 2014, Flipkart reprised the Big Billion Days event as a multi-day event exclusive to the Flipkart app. Flipkart bolstered its supply chain and introduced more fulfillment centers to meet customer demand. [29]
Myntra launched its first digital reality show "Myntra Fashion Superstar" which is based on the fashion influencer talent hunt on Myntra app on 17 September 2019. [1] [2] [3] In association with Zoom Studios, [4] this show will identify & reward India’s next big fashion influencer. [5]
Mukesh Bansal is an Indian entrepreneur and author known for his contributions to digital commerce, wellness, and technology.A 1997 computer science graduate from IIT Kanpur, he began his career at Deloitte before moving to Silicon Valley in 1999, where he worked at Nextag, Centrata, and newScale, gaining expertise in technology and strategy.
In 2018, Nykaa launched Nykaa PRO. It is a premium membership program that provides users special access to professional beauty products and offers on the Nykaa app. [12] In 2018, the company also launched an online beauty forum called Nykaa Network. [13]
Being Human brand as on year 2017 has presence across 15 countries with over 600 points of sale and exclusive stores in 45 cities across India and sells its products through shop-in-shops, distributor networks and online portals like Myntra. [1] Tie up of Foundation with MRVL also helped its entry to Tier 2 and Tier 3 cities. [1]
Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million.
India has an Internet user base of about 690.0 million as of November 2023, about 40% of the population. [1] Despite being the second-largest user base in world, only behind China (1.079 billion, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54M, 81%), but is growing, adding around 6 million new entrants every ...