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The William Oxley Thompson Memorial Library (commonly referred to as the Thompson Library) is the main library at Ohio State University's Columbus campus. It is the university's largest library and houses its main stacks, special collections, rare books and manuscripts, and many departmental subject libraries.
Ohio University Press (OUP) is a university press associated with Ohio University. Founded in 1947, it is the oldest and largest scholarly press in the state of Ohio . [ 3 ] Ohio University Press is also a member of the Association of University Presses , [ 4 ] and many of its publications are available via the OHIO Open Library.
It was founded in 1967 as the Ohio College Library Center, then became the Online Computer Library Center as it expanded. In 2017, the name was formally changed to OCLC, Inc. [ 4 ] OCLC and thousands of its member libraries cooperatively produce and maintain WorldCat , the largest online public access catalog in the world. [ 5 ]
A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
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Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
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