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Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
Impact factor 2022 [1] Website Trends in Biochemical Sciences: Trends Biochem. Sci. Biochemistry: Sannie Culbertson 1976 13.8 Trends in Biotechnology: Trends Biotechnol. Biotechnology: Matthew Pavlovich 1983 17.8 Trends in Cancer: Trends Cancer: Oncology: Danielle Loughlin 2015 18.4 Trends in Cell Biology: Trends Cell Biol. Cell biology: Ilaria ...
Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2022 impact factor of 5.0. [1]
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
The current name, Circana, was adopted in 2023 after the company's merger with IRI. [2] NPD helps retailers, manufacturers, financial analysts, and the public sector measure performance, predict future performance, improve marketing and product development, and identify business and consumer trends and market opportunities.
In addition, literature that shows the greatest impact in a particular field, or more than one discipline, can be located through a citation index. For example, a paper's influence can be determined by linking to all the papers that have cited it. In this way, current trends, patterns, and emerging fields of research can be assessed.
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R&D intensity is therefore a measure of a company's R&D spending toward activities aimed at expanding sector and product knowledge, manufacturing, and technology, [citation needed] and so aimed at spurring innovation in and through basic and applied research. [6] [7] Furthermore, it is aimed at increasing "factor productivity and salable output".