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  2. Music in advertising - Wikipedia

    en.wikipedia.org/wiki/Music_in_advertising

    Music is the number one way for companies to entice a consumer or buyer, usually spending up to half of a million dollars to create commercials that will stand out to the public. In this, it includes using popular music that appeals to younger audiences, celebrities and musical artists that many can recognize, and star athletes that many look ...

  3. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    Facebook, Snapchat, Instagram, Twitter, Pinterest, Tumblr, as well as alternate audio and media sites like SoundCloud and Mixcloud allow users to interact and promote music online with little to no cost. You can purchase and buy ad space on social media platforms.

  4. Song plugger - Wikipedia

    en.wikipedia.org/wiki/Song_plugger

    A song plugger or song demonstrator is an individual who promotes music to musicians, record labels, and customers. Song pluggers work for a music publishing company or operate independently. The function of the role has evolved as advances in music technology changed the music industry over the course of the 20th and 21st centuries.

  5. Promoter (entertainment) - Wikipedia

    en.wikipedia.org/wiki/Promoter_(entertainment)

    A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances and raves; sports events; and festivals.

  6. Why Zane Lowe and Apple Music are betting on live radio ... - AOL

    www.aol.com/news/why-zane-lowe-apple-music...

    In 2015, Zane Lowe left his job as a DJ on the BBC’s venerable Radio 1 in the U.K. to become the principal voice of a new digital radio station at the music-streaming service launched that year ...

  7. Promotional recording - Wikipedia

    en.wikipedia.org/wiki/Promotional_recording

    A promotional single (digital single in South Korea) is a single that is made available to radio stations, nightclubs, music publications, and other media outlets by a record label to promote a commercial single or album. A song may be released as a promotional single even if no commercial version of the single is available to buy.

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