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The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
Marketing communication can be summarized as falling into four categories, (paid, earned, social [or shared], and owned) media. [5] [2] This categorization is sometimes referred to as the PESO model. Paid media is a traditional approach to promotion, and usually takes the form of advertising or advertorials (paid opinion pieces).
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search.
American YouTube personality MrBeast is the most-subscribed channel on YouTube, with 343 million subscribers as of January 2025.. A subscriber to a channel on the American video-sharing platform YouTube is a user who has chosen to receive the channel's content by clicking on that channel's "Subscribe" button, and each user's subscription feed consists of videos published by channels to which ...
YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
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This is an accepted version of this page This is the latest accepted revision, reviewed on 11 January 2025. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources. Indian record label T-Series is the most-viewed YouTube channel, with over 276 billion views. The list of most-viewed YouTube ...