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In 1900, Burberry was approached by the British War Office, and was asked to design a coat to replace the military's current heavy coats.This request led Burberry to create the famous gabardine trench coat: "a lightweight cotton raincoat with a deep back yoke, epaulets, buckled cuff straps, a button-down storm flap on one shoulder, storm pockets, and D-ring belt clasps for the attachment of ...
Burberry’s Kensington trench coat does just that, pairing the past-the-knee length of a classic trench with slim arms and a torso that manages to feel tailored but not too tight (though it is ...
IN FOCUS: As Burberry faces turmoil, Katie Rosseinsky looks back at the British brand’s chequered history and asks how it can turn its fortunes around
The company's shares fell 15% following the announcement, and it suspended dividend payments. Burberry also revealed plans for job cuts, primarily in its UK corporate office. [105] In November 2024, Burberry launched a £40 million cost-cutting program, aiming to stabilize the brand and refocus on its core outerwear and iconic trench coats.
Bailey masterminded the design of Burberry's largest store, 121 Regent Street in London, opened in 2012, a bricks-and-mortar incarnation of the brand's website. [15] He also oversaw the design and development of the 160,000-square-foot (15,000 m 2) Burberry Global Headquarters at Horseferry House in London, opened in 2009. [citation needed]
Burberry's famous ad campaigns, complete with a Photoshop. Home & Garden. News
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