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Complaints lodged with the BBB fell about 7%, to 927,000. In practical terms, those numbers suggest that more Americans are being smart about their shopping, looking into businesses' reputations ...
[16] [137] The review filter was first developed two weeks after the site was founded and the company saw their "first obviously fake reviews". [136] Filtered reviews are moved into a special area and not counted towards the businesses' star-rating. [136] The filter sometimes filters legitimate reviews, leading to complaints from business ...
Products' labels consist of only a white box with the product's name and two to five descriptors, such as organic, kosher, or gluten-free. [17] Brandless is a brand of its own. [18] The company operated a direct-to-consumer model. [8] Initially, Brandless priced single items at $3, or multiple items for $3 total.
Trustpilot was founded by the company's former CEO, Peter Holten Mühlmann, in Denmark in 2007. [7] He started the company when his parents started shopping online.At the time, he was studying at Aarhus University, School of Business and Social Sciences and would later leave university to pursue Trustpilot.
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